Noun
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an emblematic design (especially in heraldry)
"he was recognized by the device on his shield"
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any ornamental pattern or design (as in embroidery)
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any clever maneuver
"he would stoop to any device to win a point"
"it was a great sales gimmick"
"a cheap promotions gimmick for greedy businessmen"
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something in an artistic work designed to achieve a particular effect
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an instrumentality invented for a particular purpose
"the device is small enough to wear on your wrist"
"a device intended to conserve water"