Noun
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the business given to a commercial establishment by its customers
"even before noon there was a considerable patronage"
-
(politics) granting favors or giving contracts or making appointments to office in return for political support
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a communication that indicates lack of respect by patronizing the recipient
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customers collectively
"they have an upper class clientele"
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the act of providing approval and support
"his vigorous backing of the conservatives got him in trouble with progressives"
Verb
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be a regular customer or client of
"We patronize this store"
"Our sponsor kept our art studio going for as long as he could"
- keep going -
support by being a patron of